A DIGITAL MARKETER’S RESUME
Some people say they have “SEO experience” on his or her resume but what does that really mean? Just because you’ve fixed a toilet once, it doesn’t make you a plumber. Just because he or she has done keyword research and placed some keywords on a page, it doesn’t make them an SEO expert. On these kinds of generalist resumes, you should look out for specific elements of SEO, like keyword research, on-page optimization and link building. If those specific roles or responsibilities are mentioned, that’s a good sign. Once you’ve screened the resumes, you want to make sure the interview process has some detailed, SEO-driven questions to dig deeper on your candidates. Of course, you’ll need to know the answers yourself, so I’ve provided those too.
General SEO Interview Questions
Here are a few questions that anybody with SEO experience should be able to answer. Of course their answers won’t be verbatim, but they should hit the main points listed below each question.
WHAT IS DOMAIN AUTHORITY? HOW DOES IT AFFECT YOUR RANKINGS?
Answer: Domain Authority is a score developed by Moz (an SEO tools company) that gauges the strength of a website. It’s measured on a logarithmic scale from 1-100. The higher the score, the stronger the website in the eyes of search engines, and the easier it will be for that domain to rank for competitive keywords.
NAME AT LEAST ONE POPULAR TOOL FOR CHECKING BACKLINKS.
Answer: Some commonly used tools include Open Site Explorer (by Moz), Ahrefs, Majestic and Cognitive SEO.